Pick n’Shine

Challenge

Hundreds of professional cleaning products with technical specs, sizes and use cases — impossible to navigate and impossible to quote from.

Approach

We modelled the catalog around the buyer’s question (what surface, what setting, what volume) rather than the supplier’s SKU list, and made every product page an argument a salesperson can send.

Outcome

Buyers find the right product in a few clicks, and the sales team stops re-typing specifications into emails.